There's no better way to be outdoors than staying right in the middle of it.

HOW I GOT HERE

I've spent over 10 years both running small businesses and advising them.

I've also worked in hospitality in one capacity or another for many years, so the day to day of running a place isn't abstract to me.

I trained as a Chartered Accountant at PwC in London, in financial advisory and restructuring, so the numbers aren't too much of a mystery. That work mostly meant looking at businesses in trouble and working out what was wrong with them. Useful training. Not a career I wanted.

I qualified with the ICAEW in the UK and didn't carry the membership over when I moved to Canada.

So I left and started running things instead of reporting on them. A brewery in Vancouver, which I took through COVID, so I know what it is to keep the wheels on through chaos. My own business, and an outdoor industry non-profit in Squamish, so I know what it costs to start something, in money and in everything else.

Then four years as Executive Director of Community Futures Howe Sound. That one matters most. I funded 50+ businesses and went through the financials of over 500. Which ones make money. Which look busy and aren't. Which owner is about to burn out and doesn't know it yet. I've consulted across size, stage and industry, so I know where people get stuck.

Which is a long way of saying I can help see the whole picture and I can also do the work. I know what makes a small business here work, and what quietly kills one.

WHY OUTDOOR ACCOMMODATION

Life is about experiences, and there's no better way to experience the outdoors than staying right in the middle of it.

I've spent over a thousand nights in tents, huts, campers, hostels and lodges. Months camping across Wales. Backcountry camping through South America. RV parks up and down BC. This month I've spent most nights in a camper, working on the road. I've also visited and advised over a hundred businesses on site, here and in New Zealand.

So when I look at a lodge, I understand what the owner is trying to protect. It isn't the occupancy rate. It's the reason they bought the place.

HOW I WORK

I'm one person, on purpose.

You talk to the person doing the work, and I take a handful of clients at once rather than a hundred.

I lean on AI to do in a week what used to take a month, which is a large part of why it is possible. I'll put some of that into your business if it's useful. If it's more than you want to manage, we don't do it.

WHERE I WORK

Based in Squamish. Working across BC, the Alberta Rockies and the North.

On the unceded territory of the Sḵwx̱wú7mesh (Squamish) Nation. Most of it runs fine over video. For the parts that don't, I'll come to you.